Casajulie at BETT Trade Show, London England

Matthew Patterson, Chief Relationship Officer, describes his experience at the world’s largest Educational Technology event.

Casajulie expanded our international presence over the Christmas season by attending the annual BETT trade show in London, England.

BETT is the world’s largest educational technology event.

A little History of BETT:

BETT was first launched as the “Hi Technology and Computers in Education Exhibition” in January 1985. It changed its name to BETT (British Education and Training Technology) a couple of years after that. In recent years the individual words that make up the BETT acronym have been dropped, and the event is now simply known as BETT.

The event originally featured 112 stands and took place in two halls at the Barbican Exhibition Centre, London EC2. It moved from the Barbican to the National Hall, Olympia in 1993 and was held in the Grand Hall for the first time in 1999.

2010 marks BETT’s 26th year – the event now spans both the National and the Grand Halls at Olympia, featuring almost 700 stands and almost 29,000 visitors.

I was fortunate to witness the entire four day event. I was actually involved in the initial set up for the event. I helped set up four different stands for a few top companies who are highly influential in the educational field.  I found it very impressive having never attended any trade show prior to this. Being able watch the stands and booths all being built from the ground up.

Each company was only allocated two days to build their booths, the booths ranged from small and simple to large and “unique”

The brands that were present at the show were very impressive. Some of the world largest brands were present, and it was great have the opportunity to see how they are competing against each other in this market.

A few examples of some of the top companies that were present are companies such as Apple, Dell, HP, Adobe, Sony, Panasonic, and Microsoft. Along with many more, it was great to see how such large and popular brand names were handing the event and marketing their products.

Overall the four day event was a great spectacle, I was very fortunate to be able to talk to some of the top business people in this field and discuss their company and their project objectives and goals for future schools. With the purpose of the event is mainly to help educate children in schools with new technology. It was great to see some of the upcoming gadgets and technology that will soon be implemented into the school systems.

Here are some of the pictures from the event. 

Casajulie Joins Mooresville Chamber

In addition to Charlotte & Winston-Salem, Casajulie has expanded its presence to the Mooresville NC market with a ribbon cutting ceremony at the Baristabobs Coffee shop.

With this new presence, Casajulie seeks to share its experience in brand strategy, print design, web development, multimedia design and environmental applications with small to mid-sized businesses in the area.

Our philosophy is simple – providing and implementing BIG IDEAS to help businesses better communicate their brand’s value to their stakeholders.  This is done through an inside-out approach to marketing communications and a focus on on-time delivery. Our ideas help clients achieve their branding and marketing goals by conveying who they are to the people that matter most.  

Our goal is to always achieve unparalleled positive experience for all our partners (employees, customers and vendors alike) while enabling them to reach their performance goals. We would like to extend this mantra to our new clients in the Mooresville area.

Casajulie – Passionate people. Exceptional service.

Casajulie Helps HAWS Launch New Brand

The Housing Authority of Winston-Salem (HAWS) is moving forward in a different direction and becoming SO MUCH MORE.  By offering MORE services and being MORE responsive to the community’s housing needs, the Authority has decided to move beyond status quo and position itself to be more prepared to meet the housing challenges in Winston-Salem. Casajulie was hired to help re-build and re-position the HAWS brand.  We started with an initial brand audit (an assessment of the current communication of the Authority’s mission vision and values). We also worked with focus groups of staff members to better understand communication gaps (gaps between the internal component of the previous brand and its external communication). After a series of ideas, we suggested that the three most important divisions (and hence the new direction) for the Authority are Property Management, Community Partnerships and Real Estate Development. We believe that these three divisions should be represented on all the communication going forward. We also settled on a new slogan ‘so much more’ which refers to the new professional direction for the agency, and created corporate communication collateral, apparel and van decal ideas with the new identity.

On April 16, 2009, HAWS launched its new brand internally.  Over 100 HAWS employees were present to witness the unveiling of the new brand and new direction. The event featured giveaways and was effective in motivating the staff to buy in to the new direction.

Afterwards, HAWS publicly launched its new brand to partners in the community of Winston-Salem on April 21, 2009. Casajulie hired The Main Event (Winston-Salem office) to provide event management expertise. The event featured a live jazz band, heavy hors d’oeuvres and presentations from key members of the Winston-Salem community. It was capped by an unveiling of the brand to the general public. The new brand will be managed by Black Business Media through a series of TV and Radio advertising spots. The campaign is themed “The Faces of HAWS.” Please enjoy some pictures from a successful launch.